Why Tyro?

At Tyro, we’re into business big time. Through our integrated payments, banking and lending solutions, we’re here to ensure nothing stands in the way of Australian business success. With over 21 years' experience under our belt, we know what it takes to build something great, which is why we combine the best people, technology, and partners to deliver simplified payments and seamless business banking to our customers. We’re proud to power more than 76,000 merchants across Australia and to work with almost 800 partners to create seamless experiences for hospitality, retail, services and health providers.

It starts with You.

Just like our customers, we’re obsessed with the success of our people. So, when you come onboard, we’ll give you all the support you need to do your best work. Our close to 600 Tyros are a highly collaborative team, so you’ll get to work with smart, motivated and friendly people across Tyro. We are fast paced and innovative and strive to live our values everyday – commit to greatness, stay hungry, wow the customer, be good and win together! We are big enough for you to have opportunities to have a career at Tyro and small enough that you can have a real impact. As we continue our mission to shake things up and make payments the easiest part of doing business, you’ll have the opportunity to learn new skills with hands-on experience, further your career, and help unleash the potential of our customers, one payment at a time.

🎥 Step inside life at Tyro here.

About the role

The Digital Marketing Manager – Organic Sales plays a critical role in driving lead and application growth through Tyro’s owned and non-paid digital channels. This role is focused on building and executing high-performing organic acquisition strategies across search and content, creating traffic-generating campaigns and digital assets that improve performance and strengthen Tyro’s market positioning. You’ll plan and deliver a pipeline of organic activity, research industry trends and opportunities, and author compelling content that positions Tyro as a trusted industry authority, while ensuring all assets are executed to best-practice standards within our CMS and brand guidelines.

Working closely with a high-performing marketing team (including design, paid media, CRO and agency partners), you’ll be laser-focused on KPIs, customer experience, and continuous optimisation. Reporting to the Digital Sales & Martech Lead, you’ll use data and insights to plan, publish, measure, and refine organic strategies that drive leads, applications, and revenue growth, while collaborating effectively with internal stakeholders and external partners to help Tyro consistently achieve its growth targets.

What you'll do

Growth Lead & Apps

• Establish the search, content and additional media channels strategy with clear plans & KPI’s for driving growth & acquisition as measured by leads, apps & revenue.

• Research, plan, build and execute the plan using identified SEO insights, trends & opportunities. Identify & deploy new media types such as video, socials or webinars to increase our reach & engagement.

• Explore and implement new digital marketing channels or tactics.

• Report on performance, including commentary around identifying trends, risks and opportunities, and budgets spent and targets to date.

• Increase the performance of organic search as a channel YoY, and have a shared KPI with the PPC team of increased performance of paid media (inc Paid Search, Paid Social, Display etc) as a channel YoY

Traffic: Search and Content

• Own & deliver the content roadmap including writing & producing digital long-form, video, short or other content in the finance & payments industry, including researching trends, effective keywords and identifying key pain points & motivators for our target industry verticals.

• Deliver customer-facing digital content to support Product, Customer, Partner and Brand teams, including but not limited to product launches, blog content, brand events and partner/alliance opportunities.

• Build effective search content including supporting with paid campaign landing pages, and optimise using CRO tools & stakeholders to drive improved lead & application volumes.

Platforms & Partnerships

• Build, author and produce web content in the CMS, and work with developers to brief & build new CMS components as required.

• Be a business expert on our website CMS (WordPress) including user access management & leading training to democratise access across the Marketing team.

• Be the business-owner for search engine optimisation (SEO) research, working with our SEO and web development agencies to improve our technical posture as well as our content.

• Be the key stakeholder for external SEO agencies such that you manage the ongoing task creation & assignment including the regular management and project communications and stand ups, and the QA of all creative implementation & deployment changes.

• Ability to research & optimise Paid Search campaigns & performance to support our Paid Media Marketing team.

Other digital channels

• Support the development and implementation of the overarching Digital Marketing strategy to achieve the company objectives.

• Take ownership of wider-digital channel duties supporting team members when they are on leave

• Explore, test and introduce new digital channels that can drive new sales in your remit

General

• Understand and position Tyro’s products and services to attract and engage an audience to take the intended action

• Create or support Tyro marketing campaigns and initiatives in your channels. Communicate updates to sales, service and other teams indicating when support is required and gaining insights and feedback about your leads

• Coordinate the delivery of affected & dependent requirements in end-to-end campaigns

What you'll bring

• Proven experience, 8yrs+ in Digital Marketing, with a focus in building new capabilities in organic channels.

• Proven capability in SEO, particularly writing & researching web content in the finance/payments space or related industries.

• Experience in producing digital assets in a CMS

• Familiarity across all digital marketing channels such as SEO, SEM, Programmatic and CRO

• Ability to track & measure using tag managers, analytics platforms and other relevant 3rd party platforms

• Proficiency in project management tools such as Jira and Confluence

• Hands on experience working with agencies

• Excellent time management skills and ability to multi-task and prioritise work

• Attention to detail and problem-solving skills

• Excellent written and verbal communication skills

• Strong organisational and planning skills in a fast-paced environment

• A creative mind with an ability to suggest improvements

What’s in it for you?

We’ve worked hard to create an environment that’s big on diversity, inclusion, and flexibility, and one that suits the changing needs of team members across Australia. Here are just some of the things Tyros tell us they love about working here.

You’ll also receive:

• A mix of in-office and remote working

• Learning and career development opportunities

• 16 weeks paid primary carers leave

• 12 weeks paid secondary carers leave

• Annual team-based volunteer day

• Birthday Leave

• Power Up Day (Additional day of leave)

• Weekly team social events, snacks, craft beer and wine, ping pong and video games

• Taco Tuesdays

• Mental health and wellness initiatives

• Novated leasing

Tyro is committed to a diverse, inclusive workplace where everyone thrives. We welcome applicants of all backgrounds and are an equal opportunity employer. If you need accommodations or adjustments at any stage of the recruitment process, simply inform our Talent team during your conversation with them.

Still with us?

If you’ve got this far, then you might just be a great fit for us. Don’t tick all the boxes above? That’s ok, apply anyway and our Talent team will review your profile - you might be a fit for future roles.

#LI-Hybrid